Information System and E commerce
Introduction
Electronic Commerce (E-commerce) is the distribution, purchase, sale, marketing of goods and services through electronic systems such as the internet or television, www and other computer networks (Yadiati and Meiryani, 2019).
E-commerce has seen vast growth since the advent of the internet and the world wide web (www). Applications and softwares like email groups, electronic price lists, electronic online forms have been built by developers to aid having an online business. Online business owners can now interact and engage with their customers through e-commerce Information system tools such as electronically published catalogs, general purpose productivity tools such as spreadsheets, graphings tools and presentation software.
E-commerce is divided into two types.( B2B- Business to Business) where there is no final consumer , involves few people and the parties involved are trained in using information system tools and (B2C- Business to Consumers) where the transactions occur between a business and the final consumer. (Yadiati and Meiryani, 2019)
The Role of IS in E commerce
E commerce success factors include providing competing prices, providing responsive, fast and friendly purchasing services, providing a sense of community around the brand and product and facilitating trading activities among others and the use of Information Technology makes the process more seamless.
Quality Information Systems has provided support for e-commerce processes such as electronic funds transfer, supply chain management, e-marketing among others. Basically there’s no ecommerce without Information Technology.
The Stages theory of information system proposed by Nolan explains a set of concepts for understanding the absorption of information technology in business organisations. The theory suggests that every organisation has to cross four stages of learning sequentially:Initiation, Contagion, Control and Integration. This is based on the fact that organizational learning is officially the transfer of recorded knowledge and in part the unofficial accrual of experiential knowledge. The Stages theory is the strongest model to explain the process of initiating E-commerce into an organisation. (Halawi and Mccarthy, 2006)
As a fashion entrepreneur who has had to build an e-commerce website to expand my business, I had to go through the Stages model of implementing the website which is an information system tool into my brick and mortar business. At the initiation stage, which involved building the website , we were able to get familiar with how the website works which also involves using recorded knowledge to understand the process. At the contagion and control stage, we infused experiential knowledge of the business to work with the Information technology that the Finally the Information system technology is now fully integrated into the system and we can use it for our daily operations. This goes to show that the stages theory follows due process of implementing Information technology into an organisation.
Conclusion
In conclusion, infusing Information system into a brck and mortar business through E-commerce is obviously the way forward for business growth. Having a solid email list and customer feedback platform definitely gives ecommerce businesses competitive edge over their counterparts.
Halawi, L, and R Mccarthy. “Which Theory Applies: An Analysis of Information Systems Research.” Issues in Information Systems, vol. 7, no. 2, 2006, commons.erau.edu/cgi/viewcontent.cgi?article=1360&context=publication#:~:text=The%20significant%20information%20systems%20theories. Accessed 27 July 2020.
Yadiati, Winwin, and Meiryani. “The Role Of Information Technology In E- Commerce.” INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, vol. 8, no. 01, 2019, p. 1, www.ijstr.org/final-print/jan2019/The-Role-Of-Information-Technology-In-E-commerce.pdf.
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